Festivals with Brand Identity

For the brand presentation of John Players Special at the SMS-Festival in Saalburg we set up the Opera-tent roof using the open option. As shelter for the JPS Smokers-Lounge it offered 285 sqm of protection against the constant rain.

In close cooperation with the executive advertising agency we developed and delivered a lighting and brand concept. Gobos with the company logo and the 70 sqm large banner made our roof unique and brand-focused. Thus we helped JPS to host a successful and spectacular brand presence!