Gauloises Tour 2013

Full Brand Opera as Communication Tool

For the CAFE DES ARTS Festival Tour 2013, Opera-Tent developed their brand appearances for a total of eight festivals throughout Germany.

Two completely branded tents in sizes 10×12 and 18×21 were the basis for the brand appearance. For the executing agency, it was absolutely necessary to get two visually identical appearances in different dimensions for both small and large festivals. Therefore, the new 10×12 Opera-Tent was exactly right to fulfill this requirement.

For both roofs, Opera-Tent produced two-color tent membranes with printed logos.

In addition to the tents, Opera-Tent also delivered the complete lighting, sound and stage technology including technical support.