John Players Special Lounge

Brand appearances at festivals

For the brand appearance of John Players Special at various festivals, we erected one of our Opera-Tent roof structures in the open variant.

In close collaboration with the executing advertising agency, we developed and delivered a lighting and branding concept. Gobos with the company logo and the 70sqm large banner made our roof unique and brand-related. This way we helped JPS achieve a successful and spectacular brand appearance at Sputnik Spring Break, Air Beat One and Sonne Mond Sterne!